Poggio Labs aims to bring key data from sales, marketing, web traffic, support, and payments into a single platform. Originally approached to create a proof-of-concept dashboard design, I proposed a baseline set of branding elements that the team could use to further tell their story to potential investors and key hires. As cycling enthusiasts, the founders landed on the name “Poggio” as a reference to Il Poggio di San Remo—the last and final hill stretch of the Milan-San Remo cycling race.