In the hyper-growth world of Samsara, internal talent branding often took a backseat to delivering for customers. But as we grew, we realized our existing careers page didn’t represent where we were headed as a company. With hiring quickly becoming a priority, we set out to revamp our careers microsite, create an internal brand system, and reach new talent with targeted social ads. By highlighting employee stories and showcasing our cultural values, our goal was to reach top sales and engineering candidates throughout the US and Europe.