Since then, unfortunately, the brand had been left a few steps behind. With an over-reliance on stock travel photography and straight-from-product screenshots, I joined the brand team to revitalize this long-beloved product for a new era of travelers. While championing accessibility, we set out to redesign TripIt.com, refresh the foundational brand elements, and create a scalable illustration style. We leaned into the illustrative aspect of the brand, which allowed us the flexibility to capture individual moments (receiving a flight alert, getting through security) as well as pull back to show the complex touchpoints of organizing a trip as a whole.