Goals & Usage
Qurasense's objective to gather participants for a study, and stir a destigmatization around menstrual health called for a bold and baiting flyer, with usage taking place primarily online and in PDF format, as well as in selective print.
Drawing curious, altruistic and science-forward thinking women to participate in the Stanford-based study meant creating eye-catching, yet smart graphics focused on potential impact and the process itself.
The client focused on the image of powerful, inspiring women. Determination, ambition, and comradery are integral facets of the brand.