Lucid Robotics

New York City, 2014


Logo & Character Design for Lucid Robotics



Lucid's first gen product needed to combat the sterile, intimidating vibe of a literal machine-person that lives in your home. Primarily for the elderly, disabled, and early childhood audiences, our product needed to tackle the biggest hurdle humanoid robotics has always (and still) struggles with: trust.

How do you make something non-threatening; and maybe even inspiring? I started with plump, round shapes and a warm purple to welcome the user.

The abstract logo can appear to step forward with an outstretched helping hand, and large attentive eye looking upwards. The cheeky crescent moon in the negative space played on the team's idea to reference "lucid dreaming". 

Character Design

I aimed for an innocent, genderless face to coax a bit of positivity and play. Appealing to both younger children and the elderly, the cute Lucid face needed to first be accepted as a a friend, rather than purely service provider. Rough, sketchy, human-hand drawn lines were incredibly important to this principle. 

Where did it all go?

soon come

♥ Special thanks to the team at Lucid, Vlad Kopman, Robert Wrazen, and Siraj Raval.