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Business Women's Network

 

Identity for SAP Business Women’s Network

 
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The Project

SAP’s Business Women’s Network is the largest employee-driven network within SAP, driving towards a gender equal workplace and providing a safe space for women within the massive org to connect. Unfortunately BWN had little to no brand identity of their own. I was approached to create some collateral for their annual Women’s Day event, but turned into a full branding overhaul.

SAP’s brand yellow and black needed to be incorporated in some respect, so I looked to some of the beautiful ways history has portrayed the two colors together. I pulled lots of inspiration from Athenian pottery’s portrayal of faces in profile, and the obvious coolness factor of the Amazons.

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Showcasing women from different backgrounds was an important element to the project. I wanted to show women together, lifting one another other up, and determined to make things happen. I went with a classic, ultra-versatile font and incorporated shades of purple to play on the Women’s Day #PressForProgress theme.

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Logo

Since I didn’t have many sizing use cases (whew, no tricky favicon view), I was able to create something intertwined—each woman different from the other, yet all looking towards a brighter future.

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Event Collateral & Stickers

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♥ Thank you to the Sr. Dir at SAP Concur, Fiona Ashley for entrusting me with this project, and to Lily Gilels for the immense support!